DOTZ Wheels – Drago Dumi

Project

DOTZ Wheels

Role

Art Direction
3D Motion
Concept

Info

This project highlights the fusion of cutting-edge design and automotive performance through sleek 3D visuals, tailored for DOTZ's premium brand identity.

A
Personal
Connection

I had the opportunity to create a social media video for DOTZ Wheels, an Austrian company known for producing high-quality, performance-oriented car rims. As a long-time admirer of the brand and a proud owner of the same rims featured in the campaign, this project held a unique personal significance for me. My appreciation for DOTZ’s attention to detail and commitment to craftsmanship deeply influenced my approach, driving me to ensure the final result was as striking and premium as the product itself.

The process

3D Modeling

The creative process began with the meticulous task of 3D modeling the featured rim. I aimed to capture every detail with precision, from the distinctive curvature of the spokes to the intricate etchings and accents that define DOTZ’s signature style. This step required a careful study of the rim’s physical attributes, ensuring that the virtual model was as accurate as possible (staring at mine for hours helped). My goal was to create a digital representation that would honor the product’s real-world appeal.

Bringing the Model to Life

Once the 3D model was complete, I used Substance Painter to texture the rim, emphasizing its premium design. By selecting realistic metallic finishes and crafting subtle reflections, I highlighted its sleekness and durability. Careful attention to light interaction brought out the fine details, showcasing DOTZ’s blend of design and performance in a visually striking way.

Crafting a
Dynamic Narrative

Post-production was the final stage, where I concentrated on crafting a dynamic and engaging visual narrative that would bring the product to life in the digital space. Each frame of the video was designed to highlight the rim’s bold design features and performance-driven aesthetic. I carefully selected angles and lighting setups that accentuated the rim’s modern, aggressive style, while transitions and motion added energy and flow to the composition. The visuals aimed to connect with automotive enthusiasts, presenting the rim in an aspirational and captivating context that aligned with DOTZ’s forward-thinking brand identity.

A rewarding experience

What truly elevated this project for me was the personal connection I felt throughout the process. As someone who has DOTZ rims on my own car, I brought not just a professional dedication but also a genuine enthusiasm for the product. This familiarity with the brand allowed me to approach the project with authenticity and a deeper understanding of what makes DOTZ unique in the industry. Knowing how these rims enhance both the look and performance of my own car gave me valuable insight into the qualities I needed to emphasize in the final video. This connection added an extra layer of meaning to the work, turning what could have been a standard assignment into a rewarding creative journey. The experience was both a celebration of my appreciation for DOTZ and an opportunity to share that enthusiasm with a wider audience, making the project one of the most fulfilling I’ve worked on to date.

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Email: dumi@dragodumi.com