Project

ARENA SPORT.RO

Role

Creative Director
3D Artist

Motion Designer

Info

I was responsible for designing the complete graphic package for this sports talk show, which features interviews with prominent figures, offering insights into their careers and personal stories.

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The process

The Challenge

From concept to final delivery, I managed every aspect of the visual design, ensuring a polished and dynamic visual identity that aligns with the show's vibrant and colorful tone.

Concept and
Art Direction

The goal was to create a modern and engaging atmosphere that captures the energy and excitement of the sports world. I decided to focus on a sleek, glass-inspired aesthetic, complemented by dynamic motion and bold visual elements. A key focus was ensuring that the identity of the show could reflect the essence of any sport in which the guest excelled, making the visuals adaptable and inclusive of a wide variety of athletic disciplines.

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Arena Sport.ro_still 01

3D Design and Animation

I developed a custom 3D environment and HUD-style graphics for the title sequence and transitions. The designs were tailored to highlight the show's interviews and storytelling, emphasizing versatility in representing different sports. The animations were crafted to bring a dynamic edge to the show, seamlessly integrating into the broadcast.

Arena Sport.ro_still 03
Arena Sport.ro_still 04

Post Production

In Adobe After Effects, I refined the visuals, ensuring smooth compositing and synchronization with the show's content. Video editing was handled in Premiere Pro, while sound effects were crafted and polished in Adobe Audition. This workflow ensured a seamless integration of visuals, video, and audio, resulting in a cohesive and engaging narrative flow.

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Email: dumi@dragodumi.com

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