Special Edition
Broadcast
(Super Bowl LIX, February 9 2025)
The process
Project snapshot
A live prime‑time studio show celebrating Super Bowl 2025 for a Romanian audience, complete with celebrity guests such as pop icon Smiley. My role covered every frame of on‑air design, from the high‑energy opener to an 8‑minute animated explainer that decoded American‑football rules for viewers new to the sport.
The brief
- Build an instantly recognizable NFL look while remaining on brand.
- Teach European viewers the basics of American football quickly so they could follow the game in real time.
- Deliver all assets in under four weeks, aligned with tight Super Bowl transmission deadlines.
Research & storyboarding
I analysed iconic NFL broadcast packages, then outlined a visual language.
3D & motion design
Modelled assets in Cinema 4D, textured them in Adobe Substance Painter, lit and animated sequences with Redshift, and composited everything in After Effects.
Tutorial scripting
Distilled the game into five concise chapters: field layout, downs, scoring, key positions, and penalties.
On-set graphics kit
Designed lower‑thirds, bumpers and transitions to keep the broadcast visually cohesive.
For the main titles, I kicked off with ultra simplistic thumbnail boards. Despite their roughness, these sketches locked down timing and composition.
The Tutorial
Stylised 3D plays illustrated every concept.
The result won presenter praise and
kept viewers hooked from start to finish.
Lightning‑paced, the tutorial sliced the sport
into five bite‑sized chapters.
EU‑friendly analogies bridged cultural gaps.
It now runs at the start of every online NFL game, priming viewers before kickoff.
Got questions, ideas, or just want to say hello?
Don't be shy - reach out anytime!
Email: dumi@dragodumi.com
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